The process of developing a website is a challenging and stressful time for all those involved; website developers, content strategists and business owners are all placed under immense amounts of pressure. As business owners, one of the most challenging aspects of the web development process which you are likely to face is decision-making. Effective decision-making is key to the success and efficacy of your website and poorly made decisions can have lasting negative effects.
How then can you ensure that the decisions you are making are the right ones for you and your business? The answer lies in decision-making models. Decision-making models may not be a necessity, as business owners you are relied upon to make countless decisions every day; however in fraught or tense situations they can be invaluable. Decision-making models bring clarity, and clarity is what is needed to make effective decisions
Our favourite web development gurus over at Smashing Magazine have written yet another insightful article which all Quote Bean Website Development Service buyers should be aware of. The article itself is aimed at website developers, but there is one particular decision-making model featured which is of benefit to everyone:
The DODAR process is often represented as a circular flow.
"DODAR is a primary decision-making tool and stands for Diagnose, Options, Decide, Assign, Review. It captures the five key areas of any decision-making process.
Diagnose is the first step to solving any problem or decision. Find out the problem and what causes it. Use all available resources to identify the problem or to confirm the lack of one.
One of the main reasons for error in decision-making is “confirmation bias,” whereby we make a decision based on a few factors that favor our initial impression, without fully evaluating the problem. How often have you said, “Oh yeah, I know why that is. Won’t take a minute.” And then you find out that the problem isn’t what you thought at all and that the solution will take a little longer. Use the diagnosis stage to make sure you are certain of the issue at hand, by both proving and disproving any ideas or theories.
Options, once you’ve decided what the problem is, look at the options available to you. Assess whether the problem is urgent or can be left for a while. But remember, just because it can be left for a while, doesn’t mean it should be!
Decide on a course of action that you think is sensible, and check this course of action with the other parties involved.
Assign appropriate tasks to people who are capable of carrying them out.
Reviewing is the most important stage of all: making sure everything is going according to plan, and making sure you’re getting the results you expect. Question all of your sources again, and if things aren’t as they should be, then find out why and, if needed, return to diagnose the problem and run through the process again.
As a tool, DODAR is often overlooked because it follows such an obvious and intuitive decision-making process. But by using it as a mental check, you can confirm that you have come to a sensible and well-considered decision."
(Decision-Making Models in Web Development, David Sparks, 23rd June 2010)
To read the full article entitled Decision-Making Models in Web Development click here
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