In a fast-paced market, search engines are considered the primary source of traffic for online businesses in the UK. Major search engines like Google and MSN index your website and let your potential customers in the UK find you through relevant search terms called keywords or key phrases. Traffic convergence to your website can be of two types namely paid and unpaid. In the case of paid traffic, you can display your business advertisement in a search engine’s sponsored search results while an unpaid or organic search results are based on a search engine’s understanding of your business.
Organic or free search results are based on your website’s relevancy to specific search terms. A beautifully designed website may not come up high in search engine rankings. No matter how much you invest in the development of your website, it is no good if you do not get visitors to your website. In order to attract more traffic and increase search engine visibility, you should develop a search engine friendly website. Here are a few of the steps that you should take to develop a search engine friendly website.
Proper segmentation of your webpage is very important. Different page segments like side panels, header, footer, body should be clearly differentiable. Avoid mixing different code segments.
Flash and java based menus are not search engine friendly and are unreadable by the search engines. You should use CSS based menus on your website which are not only search engine friendly but also load faster and have minimum browser requirements.
Longer and complicated coding can decrease search engine visibility. If your website contains a lot of code, the search engines may have difficulty reading and understanding your website. Keep the coding style as clean and simple as possible. Try to use as less code as possible. Try to avoid tables and use the <Div> tags to arrange items on the web page.
When a website has dynamic contents and information, the role of URL rewriting receives high importance. Search engines cannot possibly infer contents from a numeric code and therefore the possibility of a page to get indexed, with codes in the URL, goes down. URL rewriting replaces the code in the URL with meaningful text or phrases to help search engines in identifying the page contents.
You should use as less scripting as possible. Avoid using inline style sheet coding. Use separate scripting and style files to properly utilise styles and functions in your webpage. Properly define headings and styles in a page to get better search result rankings.
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