It is quite common for every business in the UK to have a website these days. Rapid increase in the number of business websites in the UK has left the web surfer with so many options. When a visitor searches for something on the internet, he/she is offered hundreds of websites related to his/her search. Smarter search engine techniques have really done wonders and your website can come on top of search results but what good are your top results if your visitors just flee as soon as they are directed to your page.
The real problem may be with your website design. A creative and good website design is always able to captivate and hold visitors. Here are a few of the common website design issues which create a bad impact on your website visitors
When a visitor visits your website, s/he does not necessarily come to hear your voice or some highly innovative music. If you really want them to hear something important then give them the choice of turning it on or off. Simply bombarding them with music or audio on page load will create an annoying effect.
If you are running a business seriously then your website design should also reflect this theme. Flashing banners, spinning texts and blinking ads cause a headache to the visitor. A business website design should not have these kinds of flashy things. If you have to announce some great offer or discount on your products and services, use a banner that stands out from the web site but avoid the use of a flashing or blinking ad.
Your website visitors do not directly hop on to your website. They may directly reach your home or want to scroll through your pages for product information and ordering. Make all the pages linked together. As a good business website design practice in the UK, add at least three links on every web page including home page, previous page and next page.
Pop-ups used to be popular once but they are highly disliked by UK based viewers. If your business website in the UK uses too many pop-ups, the website visitors may block the website forever considering it as spam.
A good business website design should always have active links. Regularly update your links and remove the dead ones.
Colours add to the attractiveness of the website and are an important ingredient of a good website design. Try not to use same colour combinations in text and background. Avoid the use of extremely illegible colour combinations as well.
If you must use flash on your website, keep the size of movies as small as possible otherwise your designed website will take forever to load. If you are running a business website, you should use clear images with lower sizes and faster page load times.
People in the UK don’t surf the internet to read a lot of text. If your website design includes paragraphs of texts with no breaks, it will be less likely that the visitor will read your web page. Use bullet points and sub headings in your web pages to explain your products and services without using a lot of text.
If you’d like to find out more about this, or to explore the various types of website design further, take a look at our extensive website designers buyer's area for helpful articles and other online resources.