Marketing websites are promotional websites which have specific marketing and promotional objectives such as creating attention for a particular service or business. Marketing websites can range in type from affiliate marketing websites to and short-term campagin-style marketing websites. In this article we take a look at some of the more common types of marketing websites
Affiliate marketing websites fall under a specific category of internet marketing practices. Affiliate marketing websites are usually designed and developed by a seller (business or company) and are used by re-sellers (individual affiliates) to promote the seller's goods and services to the world wide web, which in turn generates reward and compensation. Because the nature of affiliate marketing websites is to promote a specific brand they are already designed to fit in with that brand, so no extra affiliate marketing website design is needed.
Viral marketing websites are often used in conjunction with a range of other internet and social media marketing techniques to achieve specific brand or product awareness. Viral marketing websites are tools used to achieve a self-replicating viral process whereby individuals "spread the word" of a brand or product after visiting the website. Viral marketing website design is a often rich in interactive features such as video content, audio content and Flash games whilst still reflecting the original brand and identity of the businesses that they are promoting.
Campaign marketing websites are similar to viral marketing websites in that they are short-term sites which have a specific aim. Unlike viral marketing websites however campaign marketing websites are often created to inform and engage a target audience as well as to promote the organisation behind the website. Many well-known UK charities incorporate the use of campaign marketing websites when they want to promote individual iniatives and campaigns. Campaign marketing website design is thoughtful and creative.
For further advice and information about marketing websites and marketing website design why not get in contact with one of our Website Design Buyer Advisors? Our Knowledge Experts can provide you with extensive information about suitable marketing website designs for your business, and when you are ready will put you in direct contact with professional website designers and website design firms.
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