A corporate website is your business's online presence and above all else it has one objective that it needs to fulfil - to inform users of the world wide web about your organisation. In order to achieve maximum impact and efficacy corporate websites need to be designed in a specific way, in this article we take a look at the basics of effective corporate website design:
A corporate website is more than just a representation of your business online, it is an extension of your business. In effect a corporate website is your business's virtual premises, and the design needs to reflect this. The look and feel of your website should mirror the look and feel of your offline marketing and branding efforts; a website design which simply includes your business logo is not enough. Professional website designers that are experts in corporate website design will take you through an extensive design process looking at everything from colour schemes through to typography and imagery to create a true reflection of your business online.
Effective corporate website design doesn't just depend on graphics and site layout either, content plays a vital part in ensuring the efficacy of any corporate website. The content for your corporate website needs to be informative and should include: fundamental company details, mission statement, the aims and objectives of your organisation and information about key organisation members. In addition to being informative your corporate website needs engaging content which fits in with your chosen corporate website design.
Website design and content make up two thirds of the basics of effective corporate website design, but unless your website is accessible and usable to visitors it will remain ineffective. Accessibility for corporate websites is vital to ensure that all visitors, even those with visual or hearing impairments can fully enjoy the experience of using your site. Usability also needs to be high on your list of priorities for your corporate website, think of your website in terms of information architecture to ensure that visitors can access the information that they need by following logical and intuitive pathways through your site.
For further advice and information on corporate website design why not speak to one of our Website Design Buyer Advisors? Our Knowledge Experts will work with you to identify and finalise your website design needs and requirements, and will put you in direct contact with expert website designers and website design firms who can match your requirements