Love it or hate it, the iPad is here to stay! As we have already discovered when looking at the impact of the iPad on the future of web design, mobile tablets are the natural successors to laptops and netbooks for internet on the move. With Wi-Fi browsing being the iPad's main feature, how can businesses transpose high quality web design into high quality iPad design?
The iPad is a computerised tablet with a touch screen, iPad users interact with websites using their fingers to zoom in and out, to click links and explore. Finger size and dexterity vary from user to user, and businesses that want to achieve iPad friendly web design need to ensure that their chosen website designer incorporates whitespace and contrast into the design of their site. The more complex website designs that create busy web pages overloaded with content and links will not translate well onto the iPad.
The iPad is a unique way to view websites, it shows websites in both portrait and landscape modes. Its screen resolution of 1024 x 768 also differs from the standardised screen resolutions of desktop PCs and laptops, which can have an impact on how websites appear on the screen. The solution for businesses is to find a web designer who is able to create a fluid layout for their site, which works in both portrait and landscape mode.
Drop down links and menus have become a staple of great web design, many expert web designers sing the praises of drop downs as a way to improve usability and general user experience. However, the arrival of the iPad has effectively made drop downs redundant! Since iPad users are not able to hover over drop downs with a mouse, the reliance on drop down menus means that some business websites will contain aspects which don’t work on the iPad.
Steve Jobs, CEO of Apple, has ensured plenty of press coverage for the iPad with his outspoken views on the laziness of Adobe. As a result, all Apple devices including the iPad do not support Flash elements. Businesses need to approach the use of Flash with caution, and wherever possible find an expert web designer who is skilled in using other technologies such as HTML5, jQuery and even pure CSS to create feature rich elements.
When you are developing your ecommerce business it's easy to lose sight of your long term business objectives
Successful ecommerce depends on a lot more than simply building an ecommerce website; online businesses face similar challenges to those associated with bricks and mortar stores...