Posted by Elizabeth Hughes on September 23, 2010 5:56 pm      0 Comments

Websites are far from the online business cards which they were categorised as a decade ago. According to experts Web 3.0 is almost upon us, and in order to communicate effectively websites need to be intuitive and engaging.

Corporate and business websites can be dry and un-engaging in their design and content, especially when website designers fail to communicate the need for engaging and emotional design. Injecting some personality into a corporate website is easy; and when done properly it doesn't impede on the professionalism of the site, it enhances it.

 

Whenever IT is involved, errors will occur! No website is immune to errors, but it's how businesses deal with these errors that has the real impact. Friendly and creative errors messages leave users with a lasting impression of professionalism and are crucial to creating a good user experience

 

 

Copy and content are vital elements of websites, and in this case words speak louder than actions! The way that businesses choose to express themselves through language speaks volumes about the type of brand that they are. It's all too easy to think that professional copy needs to be formal and overly-business like, but copy that is "human" in content will be read and enjoyed by site visitors

 

 

Homepages of business websites are often the ones that experience the most traffic, and they need to have an impact to retain the interest of site visitors. Adding engaging and friendly introductions onto homepages is one of the most effective ways of creating a good first impression

 

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