Occasionally sole-traders and small partnerships believe that in order to succeed with their business development efforts they need to make themselves appear bigger than they actually are. This is often reflected in their online presence: multi-age websites which repeatedly feature words such as "associated consultants" "associates" and "hand-picked associates" in the site's content. Now I've done a bit of digging around, and I haven't been able to find out if this approach actually works or not! One thing is for certain however, projecting the image of a much larger company onto a smaller one is misleading and can be potentially damaging to a business's reputation
It's no secret that the UK's business world is made up of many different sized businesses. Rather than pretending to be larger than they actually are, small businesses and sole-traders should promote their smaller size and the benefits that this brings to their customers. An effective method of sole-trader and small business promotion is through Business Card Website (BCW) Design.
Coined by Made by Elephant's Tim Van Damme, BCWs are "specialised contact/about pages that are heavy on great design". A Business Card Website is a simple but effective tool, a single webpage with an eye-catching design which tells viewers and users everything that they need to know about the site owner. Small businesses and sole traders can use BCWs to display their portfolios, contact details, social media profiles and specialist capabilities in a succinct and engaging way. And as far as usability is concerned, BCWs are infallibly easy to navigate and read
Because of their small size the sky really is the limit for Business Card Website Design. When creating BCWs, website designers are not bound to the usual restrictions which apply to website design, and they can create the innovative and imaginative websites which their clients' need. So if you are a sole-trader or if you run a small business, why not ask your chosen web designer to design a BCW? BCWs are just as effective if not more so than full websites, and are a more cost and time efficient option
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