What is the ROI and costs for Telemarketing in UK?

This popular acronym ROI stands for “return on investment” and is ultimately the most important consideration when thinking about starting a telemarketing campaign in UK. A telemarketing campaign can be one of the most expensive and at the same time one of most profitable methods of direct marketing. The best way to gauge the feasibility of a telemarketing campaign in UK is to first figure out what the metrics say and ultimately what conversion rates and SPH goals can make the UK based telemarketing program a profitable experience.

One of the first things, while planning your telemarketing campaign in UK, is to consider the cost per acquisition or sale, ROI and to what extent a telemarketing campaign is profitable. It is also important to evaluate how valuable retaining each client can be. For example, it may be easier to get a low cost sale by charging a reduced price in order to retain or acquire a consumer and then get a better profit from them with continuity offers or an ongoing sale process which in turn increases your ROI. Ultimately, it is the telemarketing center’s job to help ensure that a campaign is successful, however, this cannot be done without a customer’s due diligence in ensuring an accurate understanding of what an ultimate ROI should be otherwise a UK based telemarketing program will never make it out of a the testing phase.

Many consumers will frequently ask what kind of telemarketing costs are involved in making these campaigns so expensive and is the telemarketing ROI less as compare to past. Also, many clients ask why they cannot employ a few local people to make phone calls for them. The reality is that one or two telemarketing agents calling for a local company may be cost effective in the short term but hiring an outsourced telemarketing call center partner in UK is always the most effective means for making a profitable telemarketing campaign. One of the most important things to consider in ROI is the cost per call rate. Using a typical phone and PC a single telemarketing agent can result an 80 - 100 calls per day. Some people will say that their sales representatives can make nearly 150 calls per day; however, it is very improbable that these calls are properly analyzed and documented. The reality is that 80 - 100 is still an extremely high number considering CRM and database activities.

If a telemarketing agent in UK makes 80 - 100 calls per day and that agent dials for 7 hours (take out an hour for no dialing breaks and other company distractions) that means that the agent is making about 13 calls per hour. If the agent is paid £5 per hour, the average cost per telemarketing call is £0.38. With an outsourced telemarketing call center, sales persons can make 30 - 50 calls per hour using predictive dialing equipment which increases ROI (Return on Investment). At £11 per representative hour this means that the 30 calls per hour equals £0.38 and the 50 calls equal £0.22 per call. Typically, this also includes the training and upkeep of the campaign as well as the programming and data. Let’s not forget to mention the phone bill and miscellaneous operational costs in UK as well.