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The Buyer's Guide to Direct Telemarketing

Direct telemarketing is one of the most effective ways for businesses to promote their products or services to other businesses and consumers. Direct telemarketing, when used correctly, creates substantial business development results which every business, from the largest and most established to the smallest and most recent, needs in order to succeed.

The overall aim of direct telemarketing is to promote: to promote a business, individual or organisation; to promote its products and to promote its services. Direct telemarketing is a simple tool - contacting businesses or individual by the medium of telephone calls - but it is also a flexible and powerful tool. Direct telemarketing is such a flexible promotional tool which encompasses both Business to Business (B2B) and Business to Consumer (B2C) approaches that it can be effectively used by all manner of businesses, organisations and individuals including:

  • Accountants
  • Charities
  • Financial Services Companies
  • Fundraisers
  • Insurance Companies
  • Recruitment Companies
  • Small Businesses and Freelancers
  • Technology Companies

Although direct telemarketing is an extremely valuable function, it needs to be carried out using best practice. All forms of telemarketing, whether inbound or outbound, need to be executed in a responsible and legal which is occasionally difficult for businesses to manage in-house. One of the ways in which businesses, organisations and individuals can be sure of the legality and efficacy of their direct telemarketing processes is to outsource them to professional direct telemarketing companies. The range of services provided by professional direct telemarketing companies in the UK varies from list-building to lead generation and fully-managed telemarketing campaigns, but above all else the practices used to carry out the services remain responsible, legal and professional.

If you are considering purchasing direct telemarketing services from a professional provider why not try using our free quotation service? By providing us with details of your direct telemarketing requirements you allow us to do all the hard work for you! We will match your requirements to our database of reputable, UK based direct telemarketing companies and provide you with up to 6 no-obligation quotes for you to choose from.


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