Depending on your business or organisation’s particular PR requirements, when you begin to work with PR firms UK you can generally expect that they will develop a comprehensive strategy that is based around raising the reputation and profile of your company. PR firms operate by carefully communicating agreed messages and information to key media outlets, which in turn get communicated to specific and important audiences. The ways in which UK PR firms will do this depends entirely on your individual PR strategy, but the most popular activities carried out by PR firms include:
Many business owners believe that a successful working relationship with UK PR firms is solely dependent on the nature of the PR services that they provide. Whilst choosing a PR firm that is able to use the right PR activities to promote your business is absolutely vital, as a client you also have a number of responsibilities to adhere to that will maximise any time you spend working with a PR firm.
Before you begin to set your chosen PR firm to work, you really need to go through any pitch or proposal they submitted to win your business with a fine-toothed comb. Remember that this proposal was designed to be more attractive to you than the proposals of your competitors, so the promises that it makes may not be solely based in your reality. Sit down with your chosen firm and iron out any difficulties that you may have around the proposal, including promises that you believe are simply unrealistic.
During each stage of working with UK PR firms, you, as a client have to keep them educated and up to date about your business. They will need to be aware of any significant changes that are likely to take place before they happen, as well as the complete history of your company including its successes and failures. You can’t expect any PR firm, no matter how successful they are, to represent your business if you don’t educate them fully.
In addition to fulfilling your responsibilities as a client, the key to working with PR firms UK and developing long-term success lies in nurturing the relationship that you have with your chosen firm. Communication is absolutely crucial to any PR endeavour, and the communication between yourself and your chosen firm is no exception to this. Ensure that clear channels of communication are open between your business and your PR firm to encourage open and candid discussion about your specific PR goals and about the activities and strategies that your firm recommends.
For more advice about working with UK PR firms and PR companies, or to find a more suitable PR firm if you are unhappy with the one that you currently work with, visit our PR Firms home page. We have prepared a number of articles and helpful buyers’ guides that cover everything you need to know about working with PR Firms, and our free quotation service can be used to generate no-obligation quotes from reputable and approved UK PR firms or London PR firms.
For more advice on selecting the right PR firm for your business or organisation take a look at the next article in our series – “How to hire PR Firms in London”