London is one of the few cities in the UK that is densely populated with PR companies and public relations firms. PR firms in London have some of the best reputations for generating favourable publicity for their clients, small wonder really when you consider that they operate out of one of the UK’s prime locations for news and media. Hiring London PR firms is a route that many business owners want to take, but the difficulties often arise in choosing suitable firms to work with. Although most London PR firms work with all manner of businesses and organisations, selecting the right PR firm depends on the nature of individual businesses as well as their PR goals and requirements.
As can be expected from PR firms in London, the bigger the budget the more they are willing to get involved and promote a businesses. The fees of London PR firms are as variable as the sizes of the firms themselves, some are almost extortionately expensive to hire but then they do have gleaming reputations as PR rainmakers that justify this expense. Hiring a PR firm in London depends on what a business has available and is prepared to spend on their PR efforts.
Many PR firms operating in London charge business and organisations monthly retainers for set amounts of work, with less or more expensive fees available for less and more work. Hiring PR firms in London to manage long term PR strategies and campaigns will often be more expensive than hiring firms for one-off projects, even if the fees for one off projects seem higher initially. Some PR firms in London also charge by the results that they produce, such as a specific amount of coverage in that month’s key media outlets.
The temptation for many business owners, particularly those who are new to PR, is to hire the biggest PR firms in London that they can afford. Engaging with a PR firm based solely on their size is not necessarily the most sensible thing to do, however. When it comes to public relations, a small one-man-band can often be just as successful as a large multi-national company.
The size of London PR firms really isn’t an indicator of their ability to work with and promote your business. Instead, hiring a small London public relations firm may provide more significant advantage such as getting personal attention from senior staff members, and a greater sense that you are valued as a client. Businesses and organisations need to choose PR firms London based on how well they understand the sector they operate in and what they are trying to achieve with their PR, not based on how many square feet there are in their offices.
To find out more about hiring London PR firms or UK PR firms, take a look at our PR Firms home page. You’ll find plenty of articles and buyers guides that cover everything you need to know about hiring top PR firms, as well as a free quotation service to use to generate no-obligation quotes from approved London PR experts.