Although top PR firms have prestigious reputations that enable them to work with leading businesses, you’d be surprised to know that overall leading PR firms and PR companies don’t discriminate on the size of the clients that they work with. A top PR firm, no matter how successful its current client list is, will work with businesses and organizations of all sizes provided that they have a solid business and operate using transparent and accountable business practices. Of course, budget is one of the biggest deciding factors of whether top PR firms will work with smaller businesses, and it can generally be assumed that even top PR firms London will work with a local SME as long as they can afford their higher rate of fees.
This is a question that many business owners ask, but there isn’t really a straightforward answer to it. Top PR firms may be able to help your business, but it all depends on the individual firm themselves as well as the type of business that you run and your individual PR goals and objectives. It can certainly be said that working with leading businesses is more attractive to top PR firms, but that’s not to say that all of the UK’s best PR firms will favour their bigger clients over smaller businesses such as yours. What you can expect from a top PR firm, though, is that your business’s needs won’t necessarily be given the same attention or treated with the same priority as those of its biggest and most successful client.
A top PR firm certainly has the knowledge and expertise needed to help leading businesses and organisations achieve successful results with their public relations efforts, but can this knowledge and expertise be translated into helping small businesses? On paper, it would be easy to assume that all businesses, no matter what their size or sector, could benefit from this knowledge and expertise but does the reality really match this assumption?
For the most part, PR firms that have reached a top level are often so far removed from the needs and objectives of small businesses, and the difficulties that they face, that they simply aren’t as effective in relating to small businesses as some of the lesser known PR firms. Even with the vast range of services that leading PR firms and agencies are able to provide, positive and effective results cannot be guaranteed for the small businesses that use these services.
Instead of asking whether top PR firms can help small businesses, the question that should be asked is which PR firms can help small businesses. Public relations are one of the few business services where the size of the service provider doesn’t really matter. What counts is the ability of a PR firm to understand the individual needs of its client, and the actions it needs to take in order to meet these individual PR needs.
To find top PR firms, local PR firms, or London PR firms; that can help your business, no matter how small or large it is, take a look at our PR Firms home page. Here you will find all sorts of helpful articles and buyers guides about choosing and working with all types of UK PR firms, as well as a free quotation service to generate no-obligation quotes from reputable PR firms that are tailored to your business’s requirements.