MSN is a search engine powered by Microsoft. MSN search trails Google and Yahoo in the search engine market. In the UK, MSN captures a reasonable share of the market and is used by a lot of potential buyers and businessmen. If you are running a business in the UK, PPC is your chance of getting potential buyers. Google, Yahoo and MSN are the major search engines used in UK. You can advertise your business using a combination of these search engines.
Running a PPC campaign on MSN is the most cost effective sponsored search results campaign among major search engines. A primary reason for cost effective PPC on MSN is the fact that keyword bidding rates are lower as compared to other search engines in the UK. While Google and Yahoo are charging heavily for sponsored ad spaces in their search results and content networks, MSN has low advertiser competition due to relatively less market share.
You can use this low competition, on MSN’s PPC, for your advantage. A low advertiser competition means low bidding rates and consequently less advertising budget. The lesser market share of MSN prohibits spammers from disturbing the search results hence in many cases; potential buyers consider MSN search results to be reasonable and trustworthy than others.
An important thing that you should remember is that MSN does not offer a high number of clicks which result in less budget consumption but also your chances of reaching out to a large customer base go low. Therefore, if you are running a paid marketing campaign on search engines, you should not rely on MSN search alone. Use MSN search along with Google and/ or Yahoo to achieve better results in the search engines.
MSN is cost effective because it offers a high CTR (Click Through Rate). Since your keyword bidding is low therefore average cost of a click is lower as compared to other search engines in the UK. If your click turns into sales, your average cost lowers further which results in a higher ROI. You can use your PPC campaign on MSN to get high ROI. Quote Bean can offer PPC quotes from top PPC management companies in the UK. Get up to 5 free PPC management quotes now.
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