Internet Marketing Vs. Physical Marketing

Since the dawn of the virtual age, internet marketing has emerged as a very powerful phenomenon used to describe online business promotions in the UK. Physical marketing and internet marketing are used in the UK to effectively promote different products and services in the UK’s marketplace and on the internet respectively. However, both of the advertising systems vary greatly in planning, techniques, effects and results. Below, we will take a look at the major features of the abovementioned two marketing strategies to understand their effectiveness in various situations.

Physical marketing is utilised to effectively promote various products and services that we use in our everyday life. Common examples of products marketed by this method include everything from detergents, FMCGs, vehicles and music systems to televisions, computers, furniture etc. Physical marketing is also used to promote certain services like telecommunication, travel tickets, internet services and many other such subscription services.

• Physical marketing is a painstaking and lengthy process.
• Physical marketing is used to create a media hype and market buzz.
• Physical marketing involves cold calling, direct marketing, print media advertising and electronic media advertising.
• Physical marketing affects a large segment of the overall population.
• A large budget is required for effective physical marketing campaigns.
• Human resource requirements for a physical marketing campaign are typically in 2 digits.
• Physical Marketing can only target a specific geographical location.
• It is difficult to target specific customers with physical marketing.

Internet marketing is used extensively for both physical and virtual products and services. As assumed previously that internet marketing cannot be used for physical product promotions does not hold true any longer. In fact, most of the products and services are promoted through both internet and physical mediums. Internet Marketing basically means promoting a product, service or an online business through a combination of paid and unpaid marketing techniques.

• Internet marketing is used to obtain fast results over a short period of time
• Internet marketing is a continuous process for long term results
• Advertiser competition on the internet varies from business to business
• Internet marketing involves a research and analysis team with understanding of latest web tools and technologies
• Internet marketing teams usually comprise of fewer human resources
• Demographic targeting is possible
• Internet marketing can be applied regardless of the geo-location of the advertiser
• Internet marketing requires relatively less budget as compared to physical marketing

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