There is no doubt of the effectiveness of a well planned email marketing campaign in the UK. First, it doesn’t cost much. Secondly, your message can be delivered to a huge number of existing and potential customers at the same time. Simply put, a properly executed email marketing campaign in the UK can prove to be as effective, in terms of message delivery, as newspaper or television advertising, and at a fraction of the cost of advertising through other media. On the flip side, email marketing in the UK could be disastrous for your business if not executed properly.
As with any other business related decision, it’s in your best interest to do your homework properly prior to undertaking email marketing in the UK. First you need to establish what your objectives are. Is it for the promotion of your business, or for your products/services, or both? Do you want to increase your sales or do you want to become known to potential customers? Do you want to increase sales to your existing customers, unless you specifically want to only sell upgrades or do you want to increase your customer base? Do you want to target a specific demographic population, or a particular geographic location, or do you want to reach out to the whole population of email users in the UK? These are some of the questions that you must answer as part of the planning for an effective email marketing campaign.
As the next step, you should establish whether you should seek external help, such as the services of an email marketing company in the UK. Answering the following questions will help you determine whether or not you require external help.
If your answer to one or more of the questions above is no, then you should consider hiring a reputable bulk email marketing specialist company in the UK. Then the question is; how to find a suitable company? Consider the following tips as a guide to selecting an email marketing company in the UK.