Email list marketing has proven to be a great marketing strategy in the UK in terms of ROI. It’s a quick, hassle free and low cost way to market your products or services to a huge number of people at once. Studies show that email marketing in the UK has a potential to return as much as ₤30 for every ₤1 invested in the activity. However, email marketing in the UK should be done with extreme care. Although it’s a promising revenue generation marketing strategy, it is also likely to backfire in terms of losing customer interest and hence loss of investment if not executed properly.
There are numerous benefits from email marketing in the UK if implemented effectively. Some of these are as follows.
On the flip side, we all know how frustrating it can be at times when we receive bulk emails in our inbox. Most bulk emails are deleted by us before we even read them. It is highly likely that just as we delete a bulk email, many other recipients of that email would do the same. In practical terms, this means that the sender of that email has lost his/her money that was invested into that particular email marketing activity, primarily because not enough thought and effort was put into creating and targeting that email as it should have been. May be that email was not targeted to the right people, or it could also be due to having irrelevant details, wrong choice of email marketing software or even an unattractive subject line. Hence, desired ROI on email marketing in the UK only comes with effective strategizing and implementation of your email marketing campaign. Here are some of the tips that will maximize the ROI on your email marketing campaign.