Bluetooth is a wireless communication technology that operates over a free bandwidth allocation in the UK. The effective range of a single Bluetooth device is about 25 meters which can be extended up to a few kilometres with the help of signal repeaters and amplifiers. The use of Bluetooth as an effective marketing medium has emerged in recent years by harnessing its power and efficiency. With Bluetooth marketing, possibilities are potentially limitless. You can use it to convey short text messages, multimedia messages, interactive applications, promotional contents, mobile games and a lot of other interesting and engaging stuff useful for the mobile users in your area.
Another use of Bluetooth marketing is to display locale-specific information and public service messages. Many organisations and government institutions including police and fire brigade are efficiently using this mobile marketing medium in the UK. Weather updates, local news, important service messages, criminal threat warnings and event information can be broadcast to subscribers of Bluetooth marketing. Bluetooth marketing involves a series of hardware devices and specialised proprietary installed in the area to broadcast the messages.
Bluetooth marketing is different from other mobile marketing methods used in the UK in a sense that it requires receiver’s authentication via a two-way handshake. It means that the client subscription is required for Bluetooth marketing to work. Once your clients have paired with your Bluetooth broadcast device, they can then receive your messages through their Bluetooth enabled devices whenever they are in that geographical area. It is important to note that if you want to extend your Bluetooth network to several geographical areas, you can do so with the help of custom solutions built by professional companies in the UK. Different Bluetooth networks can be combined together with the help of internet or other hardwired media.
If you are in the UK and are interested in this mobile marketing type, you can do so by contacting Quote Bean and receiving up to 5 free Bluetooth marketing quotes from professional mobile marketing companies in the UK. Contact us through a simple form and start receiving custom mobile marketing quotes now.
